Problem:
These days it's hard to keep your Christmas gifts a surprise when your cookies are saved based on your location. This means that probably everyone in your family is going to get advertising based on your browning history at home (cookies share the same IP).
Solution:
Talk about the problem and provide a plugin that removes the cookies from your browser and also you can always shop cookie free at our stores.
And yes…
…This idea will of course work better without the hellfire they call Covid 19.
When you visit the John lewis webpage cookies will be saved. But instead of getting advertising about stuff you can buy there you and your loved ones will get ADs that saves you from knowing what you're getting for Christmas.
But with the condition that those people's cookies might end up on the digital AD Screens in the metro station with different taglines on them. Like for this example: “Is this what you're getting your mum for Christmas? Or “Does your dad know that this is what you're getting him for Christmas.” So on..
This is a fun interactive way to show the correlation between cookies and the way they can ruin the surprise of the Christmas gifts if you're not careful.
John Lewis has now made it possible to download a chrome plugin that blocks cookies, so they don't turn up on your loved ones' devices.