OFFROAD
A company that sells nicotine pouches.
When it comes to nicotine, a lot of people use nicotine pouches to stop help them smoking. Since nicotine pouches does not affect the fitness of your lungs the same bad way that cigarettes does, people that likes to do outdoorsy stuff can still use them. So there's a big market for people thats outdoorsy, likes adventures and still wants to enjoy nicotine. So I chose to focus on these people.
The target group are active “outdoorsy” people that are more likely to go on adventures in nature. That’s why we give them the possibility to transform their snusdosa into different tools that can be used outdoors.
People that uses nicotine pouches have a tendency to scratch off the stickers from the box when being bored. Thats why I chose to put the instructions for how to turn your snusdosa into various outdoor tools on the backside of the stickers
Offroad will scope out beautiful sights/places in nature. And show the way to get there by marking the route on trees.